Association Management:
Publishing:
We help our publishing clients optimize their lists for mailing efficiency. We can help with member/reader surveys, as well.
New Member Marketing and Membership Renewal:
Since we are a consumer magazine publisher, our core competency is finding the right lists for the right audiences, merging those lists to find the high-probability members, developing and testing direct marketing offers (and "pay-up"), and conducting the marketing rollout based on the strongest audience, the strongest offer(s), and delivering the most cost-efficient response. While this sounds like a lot of work - and it is -- proper testing can insure a successful marketing rollout. Then, we help our association clients renew these members for many years to come.
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